UK Based Ethical and Size Inclusive Lolita Fashion Brand.
Gentle, but not submissive.
Born from early 2000s nostalgia and love for Japanese Pop Culture, Murmures de Rubans aims to reimagine Lolita Fashion in a world condemned by pollution and waste. Our Ethos is simple: Better quality EGL, for all.
We are planning to create three elasticated sizes which will panel from XS to 3XL for all our OPs, JSKs and blouses. All our fabrics will be ethically sourced, and fully natural fibres. No plastic in our dresses! In our future collections, we will be collaborating with scientists to manufacture organic plastic made from potatoes or algae.
The brand is designed by Loulou, a French EGL lifetsyler and contemporary artist who grew within the community. Her best friends? Cotton poplin, cotton sateen, velveteen and linen. Polyester won't be invited to this tea party.
We can't wait to meet you!